Over Optimization Update- Google what are you up to?

Over the last few weeks Google has been trying to roll out an update designed to bring more quality sites to the front and push back those that have poor quality and were ranking due to over optimization of their sites. Even with the all the struggles Google faces daily they still had the reputation for having the best search results of any search engine largely due to the fact that their ranking algorithm seemed fairly accurate. While it is true that some sites were able to game the system and get ranked, a manual review typically took care of any pretenders after some time.

It is no secret that Google makes it’s money from paid search so for those of us that can see it, there is a HUGE conflict of interest between webmasters, search engine marketers and Google. Let us make it clear that for any given keyword there are usually on 10 spots on the 1st page available. These 10 spots are considered prime real estate and can make a HUGE impact on your business and in fact be the only method of advertising some webmasters rely on.

On the other hand Google generally makes little to nothing on a site ranking on page 1 organically, instead they would prefer if you would participate in their Pay Per Click program where they can charge you anywhere from $1 to $50+ per click depending on your keyword!

This latest algo update is supposed to help put sites where they deserve to be and push others out that have gamed the system. Some people think this is just a ploy to force those who rely on search engine marketing to spend more on advertising dollars. What is the truth? I am not sure but lets take a look at a result.

The keyword “Make Money Online” has roughly 50,000 “exact match” searches per month in the United States, it also has over 100,000 “exact match” searches per month globally according to the Google Keyword Tool. Depending on where you are positioned it is estimated that the top 2 results for any keyword gets between 30-60% of the click through for the search term.

Trying to be objective and conservative I am going to use the 30% figure, so the top 2 sites can reasonably expect 15,000 visits from US visitors every single month. Depending on how a site is monetized (selling an e book, a training course, Adsense, Amazon, e commerce) the site can make a few hundred dollars every day or more! Pretty valuable keyword right?

Well lets take a Gander at the Page 1 results shall we?

As we can see the #2 site is called make money for beginners and it is part of a Google owned Blog network called Blogspot. The site is not even hosted on it’s own domain and is ranking in a very good spot for a very profitable keyword.

Lets not jump the gun here, just because it is hosted on blogspot does not mean there is not good content on it right?

Ladies and Gentlemen, here you have it. The page has exactly ZERO posts, ZERO images, ZERO videos and simply ONE word on the page, MAKE.

It warms my heart to see such a compelling website ranking for such a powerful keyword. It also warms my heart to know that the Google team is really working hard to make sure I the consumer has the most relevant, useful and informative site available to me when I search. I am also encouraged as a business owner now that I know Google does indeed rank such wonderful and majestic sites.

Folks wake up, Google can only get away with this if WE allow them to. While they make their money on Pay Per Click Advertising, if you and I simply STOP using Google they will lose ad revenue, they will lose people who use their flawed search engine, they will lose advertisers as a result.

What made Google the best a few years ago was the fact that the Search Engine would return the most relevant results, now many of the only relevant results are paid ads, should you click those Google gets paid, which is all they wanted in the 1st place.

I will keep watching from afar to see how this all shakes down, for now I will see you at BING!

SEO-Why bring on a Specialist?

As an entrepreneur you are always looking for ways to drive leads to your business, this article is here to explain why bringing on an SEO Specialist may be the best choice for you.

Not too long ago I created a post explaining the ROI of an SEO expert versus pay per click, if you have not read it take a few minutes by clicking HERE. While that entry goes over how SEO can be a greater return on your advertising dollar than Pay Per Click, it does not discuss how SEO may compare to other forms of advertising. This post will solve that.

The 1st thing we should look at is that most businesses small and large have a website. Either you did it yourself and possibly spent hours of work to put up a site or you paid a web designer hundreds or thousands of dollars to create a site for you. After some months you begin to wonder why after all that effort or money your site has generated no leads, never mind sales, for your business.

Lets be realistic for a moment, are you the only florist in town? How about real estate agent? Or is your Air conditioning company the only one in the area? For most of you, the answer is NO! Now if you take a look you will likely find HUNDREDS if not THOUSANDS of competing websites that all offer YOUR service. Statistically speaking did you know that only 1-2% of all searches go beyond the 1st page? So a page 2 ranked site only gets a fraction of what page 1 sites get, what do you think sites beyond page 2 get? I don’t think I need to answer that because if you have a website ranking on page 2 or beyond, you already know the answer.

Are you ready to give up yet? As a business person you already know that surrender is not an option, not if you want to be successful anyway. Yet so many people and businesses have a website that does nothing for them and worse, they do nothing about it!

You can setup a website to have a greater chance of ranking on page 1, this is a fact. Otherwise there would be no SEO industry. In addition a specialist can help you find and secure quality links that not only have a chance to bring traffic to your site, but may even help you with ranking!

Instead business people resort to the “doing what they have always done” approach of using TV, Radio, Newspaper, Coupon and Direct Mail advertising. While these are also valuable, they are not as laser focused and cost effective as SEO and I will explain why next.

SEO Versus Standard Forms of Advertising

So here are the contenders:

TV- TV has a high viewership and is an opportunity to brand your product. A winning campaign may keep you in the thoughts of your customers for years to come. The downside is that TV advertising is not focused and very expensive.

Radio- Radio Advertising also is broadcast to a large audience and also has the advantage that you can pay a personality to endorse your product, however like TV it is fairly expensive and not very focused.

Print Media- This is a catchall for newspapers, direct mail and other forms of print advertising. Like the other 2 it can end up being very costly even though it is less costly than TV and Radio. What’s worse is that we know many of our print ads like direct mail or yellow pages listings get promptly thrown away as soon as they get to the customer.

Another problem they all have is that once you stop paying, you lose your advertising reach! I have never seen a TV spot for a client who did not pay for that months run, have you?

In This Corner….SEO……..

SEO- SEO may not have the reach of any of the 3 challengers, in fact when an advertising rep comes to your promoting their product they often tell you how many thousands of viewers, listeners, readers they have every month. What they cannot tell you is how many are looking for YOUR business or a business like yours.

When it comes to the search engines, you are NOT targeting the customer, the customer is targeting YOU! An SEO specialist will help find the keywords related to your business and be able to give you an estimate of how many potential clients are looking for YOUR business every month. They can also create a plan to help your site get to page 1 where it can be seen by those searching for you, in turn you have an opportunity to create leads and sales.

Another advantage of SEO over other forms of media is that once you stop paying the SEO specialist your site will still remain on page 1, for some time anyway. While it is true that SEO may take a few weeks to a few months to get to page 1, once it is there, it stays there unless for some reason other sites pass you by.  The reward for bringing on a good SEO specialist is very high as the 6 months of work he did may result in years of page 1 rankings and traffic.

Lets take a look at some local search terms. Since I am located in the Tampa area I will focus on Tampa terms for this lesson.

I am going to find “exact” searches which means as written, it will not included any variations so you can imagine what the overall value of the keyword may be to you.

auto insurance tampa-210 searches per month
ac repair tampa- 720 searches per month
sports bar tampa- 140 searches per month
homes for sale tampa- 320 searches per month
apartments tampa- 590 searches per month

As you see there are a number of people every month searching for terms in Tampa for various businesses. Keep in mind I mentioned these searches are “exact” , meaning as written with no variation. It is safe to assume that people also use other phrases or keyword combinations for searching. As an example, Tampa AC repair is a different search than AC repair Tampa, or even Best AC repair Tampa, I am sure you get the idea.

In closing even if you forget 99% of everything else you read just remember this one thing- With Print, Radio or TV you are targeting your clients, with Search Engine Marketing your clients are targeting you, are you in a position to be found?

By filling out our form on the main page, I will gladly review your site and see if it is ranking and for what terms. I can also give you suggestions on how to improve your rankings. CLICK HERE to submit your site.

Here is a freebie for you guys and gals. You can submit your website for free to the major search engines!

Quick Tips from a Tampa SEO

When it comes to promoting your website you have to walk a fine line between good advertising and being a victim of Googles spam filters. I am a Tampa SEO and I have been having excellent success by using common sense and a sound SEO strategy.

1st of all the Search engines exist to make money themselves. While everyday they try to get a bigger piece of the pie and attempt to manipulate searches themselves, you are forbidden in doing so yourself. If you think I am wrong take a peek at all the paid advertising that shows up on any search. These are not necessarily the “best” results, but they are paying money to the likes of Bing and Google to be listed.

The good news is that Search providers NEED to have some relevant results in order for you to keep using them. Why? Well, if all you got every time was a bunch of spammy paid ads as you see in search results now, you are likely to find another search engine or method to find sites you like. With social media being ever popular it is not too hard to find people with similar interests that can point you in the right direction. Because of this there seems to be a little bit of balance, despite the Search engines best efforts to grab a bigger piece of the pie ever single day.

How do they keep that balance? By showing results that are found to be the best match to your search query based on their algorithms. I am going to present some quick tips to help you along in your journey.

Write compelling content

If you have a good site with good information about your topic, the chances are people that are interested in your site will link to it through social media, bookmarks and blogs. All of these will help drive traffic to your site.

Start a Blog of your own

By creating a blog of your own, you can discuss industry issues, your products, your services and offer advice. It gives you credibility and allows you to interact more closely with your target audience. Another thing it does is that it provides an authority backlink to your main website. This is good for your site as an authority site pointing to yours helps your rankings.

Post on other Blogs

If you see there are other blogs in your niche there is nothing wrong with providing a well thought out comment on an article and then placing a link back to your site. Again, this allows readers to check out your page and it is another quality backlink. Another method is to see if a blogger will accept a hand written article by you and place it on their blog with a link back to your site.

Bookmark your site

Social bookmarks like those found on Reddit or Digg are simply sites where people link to interesting content. No one says you cannot link to your own content. If your content is interesting enough people may vote it up and drive traffic to you or they may even visit your site and post your links on other pages.

Social Media

Twitter and Facebook can drive large amounts of traffic if your site is well done. Even though the search engines may not be pleased they MUST factor is social activity when deciding where to rank your site.

Hire an SEO

An SEO is a professional who focuses on Internet Marketing. It is a full time job to them and they succeed when you succeed. Unless you can squeeze in an additional 10-20 hours per week into internet marketing for your site you are likely leaving opportunities on the table. Keep in mind the costs of putting a staff member in charge of these tasks. Not only are they not savvy in IM techniques but it will likely cost you as much or more to get the job done. Imagine taking a $15 or $20 per hour employee and having them do IM for 20 hours per week. Even at just $10 they might save you a few dollars but will the return on investment be the same? I doubt it.

As a Tampa SEO I have been able to help clients ranks using these and other SEO techniques. They are made to be long lasting and provide traffic for your site. In addition it has the side benefit of ranking you on the search engines.

Affordable SEO Ideas

One of the biggest challenges a company or person can face is how to divide time and/or Funds to SEO or Search Engine Optimization. One of the biggest challenges can be determining your ROI (return on investment). You have to factor in several details to have an accurate idea of the cost versus value when it comes to Affordable SEO.

Affordable SEO for your business

Affordable SEO and ROI

What do YOU consider affordable? How much is YOUR time worth? What can YOU afford to spend on marketing? Are you paying for Pay Per Click?

All of these questions should be answered honestly to determine the best course of action for you and your business. If you have no capital to invest, then the answer is rather simple. You have to do SEO on your own. If you do have capital then it may be best to bring in an outside SEO expert to help with your campaign. Depending on your budget, you may be able to outsource some of the work, while keeping other parts in house.

If your time is extremely valuable, like that of a Doctor or Attorney, it makes little sense to spend time doing SEO. You would likely be better off seeing clients and letting someone else handle the heavy lifting.

But what if your business is not to the point that it can afford to hire anyone? Do not worry there are some helpful tips that can assist you in your SEO efforts and as long as you devote the time, you can save money.

Affordable SEO Practices

To truly be able to save money on your SEO campaign, you have to remember to get your on page SEO done correctly. This includes all of your HTML as well as creating content for your website. The content should be frequently updated, unique and reader friendly. You can visit some of our other blog posts to see what we mean when it comes to on page SEO. Be sure to include videos and Images with the proper tags in order for the Search Engines to understand what the page is about.

Once you have your on page SEO complete it is time to start off page SEO. Remember the Search Engines frown upon paid linkbuilding and spammy techniques. They want to see your site get recognized naturally in order to place it where it belongs. This does not mean you cannot go out and actively list your business or website. In fact, some of the methods I will mention are perfectly normal and acceptable to all.

Common Affordable Off Page SEO Practices

Here is a brief list of Off Page SEO that is both easy and affordable. Remember all this really takes is time, so weigh the value of your time versus the value of your time spent elsewhere.

Social Media- Creating a Facebook Page and Twitter Page is a good way to get your site noticed by the search engines. Once you have a following if you provide good content that your followers link to, it will help with your search engine rankings. Most search engines use social metrics now as one of the ways to grade relevance.

Video Marketing- Everyone loves a good video. If you provide a useful video that helps users, they are likely to show others online. These types of links can become very valuable to your website.

Directory Listing- Almost all regions have a local business directory, don’t be afraid to list your business and your site on them. It helps with a link and it also helps users find your business.

Press Releases- Do you have a newsworthy event? How about a grand opening? A press release will provide you with a valuable link as well as possibly drive visitors to your site.

Article Writing- Are you an expert in your chosen field? If so you can contribute informative articles to other websites that show your expertise and again, provide a valuable link to your site.

Blogging- The web is full of blogs, people like to read fresh news and information. If you have the time, creating and maintaining a blog is a good way to attract readers, who will likely visit your site.

Affordable SEO Secret Tip

Here is a tip that is not used often enough. Alerts!!! Most search engines have some sort of alert system. I prefer to use Google Alerts for my websites. You can set up an alert that tells you anytime a topic you are interested in is discussed on the web. When this happens you get an email with a link to the conversation. This is an EXCEPTIONAL time to follow the link and add to the discussion. If you are an expert on the subject the readers will likely respect your opinion and even visit your site. This is highly underused and any serious business person should be using this to maximum advantage.

When it comes to finding ways to conduct an Affordable SEO campaign, all it takes is time and a willingness to succeed. Of course depending on how much time you have or how much your time is worth will dictate where you should spend your time. If you have any questions please visit our Contact page, Guerrilla SEO is a Tampa SEO provider that specializes in Affordable SEO.

Tampa SEO- The Importance of Content

Tampa SEO- The Importance of Content

One of the least glamorous yet most critical aspect of Search Engine Optimization (SEO) is the Creation of Unique Content for your website. Most if not all Search Engines look for frequently updated, yet unique content to index on the web. The fresher and more relevant the content on your site, the better it will be for your SEO effort!

There are a number of reasons why this is vital to the health of your site.

More content gives the search engines more information about your site, If you have an article or two on your site then what your site is about can be very broad. However as you add more content the search engine spiders will have an easier time determining your site topics.

More content acts as more “Link Bait”. Link bait is simply good information, images or videos that inspire someone to link back to your site. As more sites link to yours, the search engines see your site as more relevant and in some cases as an authority site.

Fresh Information, is key. Fresh information tends to get some precedence over older stale information. Imagine searching for your favorite team online, would you want to see information from 5 years ago, or would you prefer to see the most recent information about your team?

Formatting your Content

The proper use of “H” or heading tags, helps the Search Engines determine the most important topics on your page. You should have your keywords in the tags, if they make sense. Remember, even though you want your page to be liked by a search engine, the real reason to prepare content should always be for the user. The more users enjoy your content, the more likely they will be to return to your site for information.

Internal Linking

Internal linking is simply linking some of your on page content to OTHER parts of your own website. As an example here I will Link

TAMPA SEO

back to the main page of this site. What this essentially does is it tells the search engine that the keyword on this page is relevant to another page on your website. In addition, it gives the search engine spiders more crawling opportunities on your website.

Tampa SEO- Final Thoughts

If you put this information together, you should be able to create good content for your site, yet still make it readable to the search engines. Also keep in mind that as you introduce new content that the spiders will begin to crawl your webpages regularly. The more info you provide, the higher authority your site will have. The more authority you gain, the more people will find your site, the more people that find your site the more that can and will translate to sales.

Remember, even though sometimes the creation of new On Page Content can seem mundane, it plays a very important role is your SEO efforts. More importantly, it gives your readers a reason to return to your site!

Feel free to contact Guerrilla-Seo, A Tampa SEO Company, with any questions about our SEO services and packages!

Tampa SEO- Understanding the Search Engines

To Understand the future of SEO we have to take a look back into the past and what the internet was like before search engines. With the advent of the internet came the 1st webpages.

The way people found webpages was simple, your friend would tell you, hey check out this site and you would type in the web address (URL) and there you were. There were no search engines so being able to search for a website was impossible. Later came directories, someone decided that “hey, I will track the websites I know about and list them here in my directory.” That was a good idea, but again if you did not know the directory URL then you had no way to find the information, additionally the information was often incomplete. This idea did lead to the very 1st search engines, in 1995 Yahoo launched and became the most widely used Search Engine (SE) of it’s time!!

The initial search engines were nothing like they are today. They basically indexed based on keyword but there was no measure of popularity. In other words the relevance of the site to your search was seriously in question. The algorithm was extremely basic and the results were often hit and miss. This still was a big improvement from having nothing but it was not the best answer. This is the time that SEO came into being but again, the method was very weak and was based primarily on the keywords and the frequency of use on a website which of course can easily be manipulated. Site popularity was a factor in SE results but a small one, to understand how a site becomes popular let create a little example.

We will say a new website came to be and we will call it Ralph’s website.
This is an example of how Ralph’s website would climb in popularity and become a relevant search.

• Ralph creates a website with good, interesting content. He formats his page correctly for search engines and human visitors.
• Ralph then tells his friends about his site and shows him the interesting information and his friends like it.
• These friends like the site so much that they tell others about the site! By now Ralph has listed his site in a directory or two.
• A few of the people that visited Ralph’s site have websites of their own and because they liked the information they put a link on their own site advertising Ralph’s site. Ralph was also proactive and found other webmasters who would agree to put a link on their site about Ralph’s new site.
• Next thing you know people who would see Ralph’s listing in the directory or on any of these other sites start visiting Ralph’s site too!
• Soon, some of these others would like Ralph’s site too and also place a link back to Ralph.
• Next thing you know, Ralph’s site has received so much attention that there are many other websites listing Ralph’s site and nearly everyone knows about his interesting information.

The reason for all of the link placements was not to try to get placed in a search engine but to generate REAL visitors!

By having a link in a directory or in Yahoo it was considered very important to your site. Not because of “popularity” but to drive visitors to your site. A link from Yahoo or other Search Engine was important but not too important for SEO purposes, the reason was because the Search Engines still used keywords as the main factor for finding a relevant site. Many webmasters would use a technique called “keyword stuffing” to try to get better results from a search, unfortunately that was the only method of SEO available because the keywords on the page were the main force behind rankings.

As the internet grew and more and more sites were popping up, the old method of ranking became obsolete. Webmaster would just flood their own site with keywords and then the would have a site ranking. Also simply counting the number of backlinks was ineffective because all the webmaster would have to do is go out and find links to trade as well as list their site in multiple directories. A better answer had to be available!

A Stanford student named Larry Page set out to create an algorithm that would track what the natural growth pattern of a site would look like as it was gaining popularity. The algorithm would not just count keywords and number of links but it would measure how the links interconnect and grow based on organic growth WITHOUT the help of a search engine. The algorithm, known as the Page Rank Algorithm, was based on finding the footprint that occurred when a site was rising in popularity on it’s own. That mindset was based upon the fact that if the site was growing on it’s own then it was a site that people wanted to visit and provided relevant information.

This is how Google was born, Larry Page and Sergey Brin designed a search engine that was able to provide better and more relevant results for the people searching the internet for subject matter.
The new search engine algorithm transformed how webmasters had to work on their sites. No longer could they just stuff the keyword in the HTML of the site or place the words all over the webpage and get results. Nor could they just trade links to get irrlevant backlinks to their webpage, Google had become very good at sorting and finding the most popular sites with the best information.

Modern SEO is based around mimicking the natural growth pattern of a website gaining popularity.

In order to do that you need back-links, not just mass quantities of links but relevant valuable links that will help your site. The Search Engines algorithms change all the time but one thing remains the same. The goal is to find the site most relevant to your search and it does this by examining your on page factors as well as your off page popularity.

Bear in mind that no two sites have the exact same link pattern and also remember that the algorithms are secret. However if you think it through a naturally occurring site rising in popularity will have links from personal type sites, possibly articles, bookmarks, directories etc.. In addition many of the sites pointing to these site will ALSO have links pointing to them! The most important thing to remember is that even today the Search Engines are looking for the same thing they were looking for in the past, a site that is gaining popularity just like Ralph’s website did back in the day!

While doing your SEO and backlinking NEVER forget that all you are trying to do is simulate the growth pattern of a site rising in popularity naturally!

With a good SEO provider and a sound strategy you can artificially create the type of “buzz” needed to skip months and sometime YEARS of natural growth. Please remember however if your site is not worthy of such ranking that you can and will lose it. The idea is to actually HAVE a site worthy of a top ranking and then “jump start” the process so the masses know about you. If your site is not relevant to the topic or search term then it will likely not hold it’s position for long.

By taking excellent care of your website and being relevant to the keywords important to you then you can effectively begin an SEO campaign that will benefit you and your company.

Organic Search Listings Provide a Higher ROI Yet Paid Search Listings Dominate the Internet Marketing Budgets

“Men Lie, Women Lie, Numbers don’t Lie.” ~Jay Z, AMA Acceptance Speech

You don’t need to be an accountant or a Jay Z fan to understand the truth in that statement. When it comes to internet marketing dollars roughly 85% of all dollars are spent on paid listings and only 11% are allocated to Search Engine Optimization. In 2010 Google generated roughly $30 BILLION in revenue, 97% of that coming from internet advertisers. Why not? Paid advertising allows a company to show as a relevant result to a targeted customer instantly!

When it comes to marketing dollars companies are always seeking a ROI, sometimes a good ROI blinds company representatives to other equally or more effective methods of advertising online.

Enter SEO- Search Engine Optimization

Search Engine Optimization is not a science, it’s an art. As such there are quite a few skeptics regarding what an SEO firm can do for them. But we will discuss that at a later date, right now I want to show you some data regarding user behavior and discuss potential ROI.

COMSCORE.com has shown us that only 21% of users click on paid advertising yet paid advertising generates 85% of the revenue.

In addition, according to an eyetools.com study of user eye movement while searching the web, it found that the vast majority of users view results from top down and left to right. The image below is the “Google Heatmap” that shows you where the majority of eyes go during a search.

This Heatmap reveals where most user look during a Google Search

Also the data is broken down into easily understood numbers:

Organic Ranking Visibility

(shown in a percentage of participants looking at a listing in this location)

Rank 1 – 100%
Rank 2 – 100%
Rank 3 – 100%
Rank 4 – 85%
Rank 5 – 60%
Rank 6 – 50%
Rank 7 – 50%
Rank 8 – 30%
Rank 9 – 30%
Rank 10 – 20%

Side sponsored ad visibility

(shown in percentage of participants looking at an ad in this location)

1 – 50%
2 – 40%
3 – 30%
4 – 20%
5 – 10%
6 – 10%
7 – 10%
8 – 10%

 

The numbers above show that even the 7th result in a Google search has as much visibility as the 1st result in a side sponsored ad.

Want some more numbers? Lets conduct a little mathematical experiment to see what the potential value of SEO can be vs. PPC.

For this experiment we are going to be very conservative with certain assumptions regarding an organic result but at the same time we are going to be very generous with our assumptions regarding a PPC result.

We have already discovered that PPC results are clicked on 21% of the time and organic results are clicked 75% of the time. Lets also make these assumptions:

• The Cost Per Click to Your company is $5
• The Search Volume of your keyword target is 5000 searches per month
• Your PPC ad is so convincing that of all the ads on the page YOURS manages to get a 45% share of the PPC volume
• Lets also assume that an organic listing on page 1 gets a paltry 10% share of the organic volume
• Lets assume that the lifetime value of a converted click is $500
• Lets assume that the conversion rate for both is 3%
• Lets assume you are paying $1000 per month for SEO

Based on these numbers we have the following data for the PPC results- follow along!

Search volume of 5000 PPC gets 21% of that so that is 1050 people that will click on ONE of the ads on the page.

We have determined that even though there is likely 10 or 11 paid results YOUR amazing ad gains a 45% share of all the PPC results. 1050×45% leaves you with 472.5 clicks on YOUR ad. Lets round up to 473.

We also have settled on a 3% conversion rate, so 473 clicks times 3% is 14.19 conversions, again lets round up to 15.

So now you have 15 sales and each sale has a lifetime value of $500, so you made a tidy $7500 from that ad.

The ad itself cost you $5 per click and you had 473 clicks, so you spent $2365 to make that $7500 or a profit of  $5135!!

Amazing right? I agree, that is a very nice return on investment, lets look at an organic result.

Remember that the organic result gets 75% of all clicks, so a search volume of 5000 per month gets 3750 clicks.

We also agreed that the organic listing has nowhere near the amazing click through rate of your incredible paid listing, we settled on 10%, so your site gets 375 of those clicks.

Now using the same conversion rate of 3% we made 11 sales and the value of each sale is $500 so that is a total value of $5500. We ended up spending $1000 for the SEO work so we made $4500.

PPC wins right? $5135 vs $4500! In the words of Lee Corso “Not so fast my friend!”

Using any online ROI calculator you get these figures: PPC ROI= 217.1%, Organic ROI=450%

Remember for our calculations we assumed you got a 45% share of all the PPC results and only a 10% share of the Organic results. Truth be told you will very likely have a lower share of the PPC results and a larger share of the Organic results depending on your placement in the rankings.

So which option is best?

The answer is BOTH!

If you have the means you should combine a PPC campaign with an SEO campaign and get the benefit of both. Remember a paid listing is nearly instant but when you stop paying your disappearence from the results is also instant.

On the other hand an SEO campaign may take some time to develop however depending on the length of your campaign the benefits of your ranking may last weeks or months after you stop paying for SEO.

The smartest business people realize the value of an organic page 1 result, if you are interested in claiming your spot on page 1 contact Guerrilla SEO a Tampa SEO provider!

Remember- “Men Lie, Women Lie, Numbers don’t Lie.”

Tampa SEO- The Basics

Sometimes you could throw everything including the kitchen sink at your site and it nonetheless manages to remain stuck in place or even moves in reverse. This is since you are employing the wrong tactics in order to move up the charts. Look at these solid S.E.O. strategies when you are tired of putting in maximum effort for minimum outcomes.

To maximize the impact of your picture ALT descriptions, include precise keywords like image or picture. Countless men and women using image searches use one of these two keywords. Taking advantage of that will give your picture a higher ranking & bring you even more image search traffic. Try to differ what keywords you use to pull in traffic from a variety of sources.

You’ll need to make your site pop up in the google search results. Construct a genuinely solid site and use search engine optimization to get it identified. If other neighborhood firms within your region don’t have this, you’ll stand out like a shining star from the crowd.

Your Web address must contain your keyword phrase. It is essential to your keyword in your domain name, however you could not continually do that. The subsequent best factor is getting it in your URL. Search engines will read the URLS & give value to the text that is there.

When you are trying to expand traffic from search engines, it pays to research which keywords are generating the most interest at the moment. Most of the significant search engine sites sustain a continuously updated database of what well-liked keywords users are on the look out  for. Ascertain which are most appropriate for your site, and work in the trending keywords to produce increasing traffic.

Search engine crawlers recognize hidden keywords as unethical techniques to enhance site ratings. So caution is necessary, with Search engine optimization optimization, decide on ways that will really strengthen your ratings rather than lowering them. For instance this post is about SEO and I offer Tampa SEO services, you must be careful not to try to hide keywords with unethical methods or “stuff” your keywords in the Meta or body of your pages.

Server headers are a huge deal when it comes to search engine optimization. Should you are in the market for studying more about them or seeing where they fall merely search “check server header” to find a free online tool that will assist you with this. You need to ensure your URLS report a 200 ok status or a 301 moved permanently if they are supposed to be redirects. You consistently want to ensure that your links are setup properly throughout your site and used frequently on all your pages. This really is the easiest & fastest technique to check on this.

Be sure to have a “link to” option accessible to your visitors. Through these logos and link text that carry keywords or key phrases, visitors may need to link to your site. You ought to take into consideration offering this through email to your advertising list as well. It is an easy method to get your site known, and more pertinent with search engines.

It is in fact tougher to find good Tampa SEO facts than it’s to put it in practice once you do locate it. Keep in mind to normally use short and easy tips like these to resolve the troubles with your site to boost your overall search engine results. If you can follow these strategies, you can begin to climb up in the ranks.

Guerrilla SEO is a specialist in Tampa SEO. For more information visit our Contact Us Page.